The demand for smart home products is growing

Under the influence of multiple factors such as 5G, the Internet of Things and the rapid development of the Internet home improvement market, China's smart home market has shown a booming trend. According to data released by Zhiyan Consulting, since 2017, the market size of China's smart home industry has maintained a trend of continuous growth. In 2021, the market size of China's smart home industry is about 580 billion yuan, an increase of 12.75% over 2020. In 2022, the market size of China's smart home industry will reach 651.5 billion yuan. China Academy of Business predicts that the size of China's smart home market will exceed 715.7 billion yuan in 2023.


With the opening of China's 5G commercial era, traditional home appliance companies are gradually entering the future smart home market, including smart white batteries, intelligent security, lighting control, HVAC control, digital video and various smart home terminal products. Data show that in 2021, the total shipment of smart home products in China exceeds 450 million. Total shipments are expected to increase to 800 million units by 2025, representing a CAGR of 15.3%.


From the perspective of product distribution, home video equipment (TV, set-top box) and intelligent security products (cameras, door locks) accounted for the highest proportion, respectively, reaching 41.3% and 17.0%; The proportion of smart white power (refrigerators, air conditioners, washing machines) is close to 20 percent, reaching 17.5 percent.


Policy support to promote the healthy development of smart families

Smart home is one of the nine key application demonstration projects of the Internet of Things. Since 2010, the Chinese government has continuously issued support, planning, or regulatory policies related to smart home devices. The 14th Five-Year Plan for National Economic and Social Development (2021-2025) and the Outline of China's Vision Goals 2035 position the digital home as an integral part of building a "new picture of a better digital life." In April 2021, the Ministry of Housing and Urban and Rural Development, the Central Cyberspace Office, the Ministry of Education, the Ministry of Science and Technology, and the Ministry of Industry and Information Technology jointly issued the Guiding Opinions on Accelerating the Development of Digital Families and Improving the Quality of Life (hereinafter referred to as the Guiding Opinions). It is proposed that the service positioning of digital family includes home intelligent service, online social service and online government service, greatly expand the scope of traditional smart home, and clarify that digital family construction is not only a key measure to deepen the reform of housing supply side and strengthen the construction of livable housing, but also an important support for the construction of new urban infrastructure. Policy support provides a favorable development environment for the development of smart home, and promotes the growth of demand for smart home devices.

Gradually from single intelligence to whole-house intelligence


With self-organizing networks and central control systems as the core, Huawei leads the smart home industry by relying on strong research and development capabilities. Huawei's whole-home intelligence has undergone significant upgrades in terms of interaction, host, and scenario. It announced a "1+2+N" whole-home intelligence solution based on a modular design, equipped with HarmonyOS central control system, and equipped all home control buses with the latest PLC technology and seamless roaming technology supported by Hongmong-Mesh +, connecting N departments to expand the Hongmong-connected ecosystem. On March 16, 2021, Huawei's "1+2+N" full set of intelligent solutions was further upgraded, and a full set of intelligent host SE was released to achieve host serialization, upgrade the link and interaction between the host and the system, and develop security, lighting, shading, network, audio and video entertainment, fresh air cooling and heating, water consumption, energy consumption, household appliances, furniture and furniture. In addition, in Huawei's new generation of whole-house intelligence, the "millimeter wave sensing technology" in the field of intelligent driving will also be applied to the home for the first time.


Two years later, Hisense Smart New Life achieved strategic results. On June 23, 2022, Hisense's natural human-computer interaction, butler active service and multi-dimensional health management smart home solutions were officially released to the public. With the accumulation of technology in the fields of interactive display, 5G, big data and artificial intelligence, Hisense has built a smart home application service platform, Hisense Ailife, on the basis of China's largest Internet TV cloud platform, Jusyun, to deeply empower users in home cooking, health, fashion, learning, social networking, gaming and other aspects. Hisense Smart Home has built a whole-house screen network based on "ecological screen", so that the management and service process of whole-house equipment is no longer difficult. Multiple device screens, such as the central control screen, TV screen, refrigerator screen, bathroom mirror and mobile app, can provide consistent control content and interaction style. They can manage smart appliances, home and ecological products at home, breaking through the previous single point of intelligence, and realize the interconnection of home appliances.


The future trend of smart home

The value of the scene is gradually released. With the popularity of various smart home products, consumers' understanding and expectations of smart home life have gradually increased. Equipment interconnection and product intelligence have become the new goals pursued by modern families. The smart home giant provides a one-stop, scenario-based solution through software and hardware collaboration, laying a new smart track for the entire house.


Create a seamless experience. From wireless control, voice control, panel touch to gesture control, smart home products have been committed to experiencing intelligence through control methods. In the future, through autonomous perception, learning and evolution, understanding users' life and behavior habits, transforming passive command and control into active intelligent response, is the evolution of smart home products.


From independence to integration. With the diversified development of users' demand for smart home products, a single product matrix is difficult to meet user needs, and the compatibility problem between different ecological smart home products has become an important factor restricting the development of smart home industry. The future development direction of the smart home industry is to expand ecological boundaries and integrate development through investment cooperation, win-win cooperation and standard agreements.